I recently gave a seminar to folks interested in starting their own online business.  Most of them were looking for information about shopping carts, search engine optimization, hosting, and tech related issues.  I believe they were all stunned when I explained that I would not address any of their questions until they told me their niche.

It felt as though 5 minutes passed by before any one said a word.  I could tell that not one person knew their niche.  I expected this.  In fact most hopeful net entrepreneurs miss this very important first step.  Choosing your niche. (more…)