If you regularly conduct social media marketing then as part of your social media optimisation you may have already indulged in the new Google Twitter tool. If you have not tried this new tool yet or you do not have a clue what it is, then fear not, as it is a very simple tool yet could work wonders in terms of aiding social media strategies and your overall SEO efforts.

This new tool is called Follow Finder, and basically is a bit like a recommendation tool. It works by monitoring the types of people, companies or categories you follow, then identifying who they follow and offering you a list of potential people or companies that you could follow. These suggestions should include some profiles which will be of interest to you, so that overall you are reaching as many relevant people as possible.

Follow Finder is extremely easy to use, as you simply enter your Twitter name and the suggestions appear. In terms of any social media marketing, this can work really well as despite your best efforts, there may be profiles out there which you have not picked up on or identified. The other benefit to this is that it could take you down a different route which you have not previously thought of, as someone who follows similar profiles to you may also follow someone which you thought not applicable to your needs, but in fact could be.

Another great facility is that you can put other Twitter user names into Follow Finder too, meaning that you can see what competitors are up to and who they are following, meaning you are not missing a trick and are as involved as you can be. Looking at who your competitors potentially should be following but aren’t, could give you a competitive edge over them if done correctly – as can be done by using online free search engine optimisation tools. This facility could also be used if you are considering following a specific person or group but are undecided. The suggestions which Google Follow Finder provides will help give an insight into what they are about and if similar recommendations come up for them as they do for you, then you know you are on the same track.

So what does this mean for the future of our social marketing? Not a vast amount really. Granted, it is a really good tool to use to enable companies to get ahead, but at the same time should not replace traditional media methods for social networking. Instead, look at it as an add-on or an additional method which you can use to enhance your company in the world of social media and we at seoconsult.co.uk can help you make the most of this aspect of your online profile.

Google Follow Finder is particularly useful for those who are microblogging, as you can create a more targeted audience for your blogs and ensure the most relevant people are reading them. You can also use Google Follow Finder at different stages in your marketing strategy and for times when you may need to adapt the type of people you follow.

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